La Cama azul History
La Cama Azul was founded in 2007 based on the ecological values of its founder, Juan Jiménez Martos. After graduating in Marketing from ESIC Business & Marketing School, he worked for 12 years in German and American multinationals in sales and marketing. She then joined the team for 6 months at a well-known sleep comfort company, after which she decided to start her own business.
Combining the concepts of rest and ecology, he designed a product whose main objective was to avoid the harmful effects of electromagnetic fields.
Since its founding, La Cama Azul has positioned itself in the EcoSalud market, achieving high penetration in Spain in geographical areas such as Madrid, Catalonia and the Basque Country. Starting in 2011, the company began its international expansion focusing on Germany, France, the United Kingdom and Switzerland, markets in which consumers have traditionally held certain values rooted in ecology.
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